Free UK delivery on all purchases


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General Questions

Our Office hours are Monday-Friday, 9am to 5pm (UK time) excluding weekends and bank holidays. Our contact number is 01234 352488 or through our Contact Us form.


We offer Free delivery service for all UK orders, with a delivery time of 2-4 days.

We also offer expedited delivery via Next Day and 1st Class post.

Orders must be received by 1pm to be sent on same day.


Please allow 4-8 working days for delivery.


Please allow 5--14 working days for delivery.

We aim to dispatch all orders within one working day (Mon-Fri). 1st Class and Next Day deliveries will be sent out on same day if ordered before 1pm. Please note that all orders placed between Friday 1pm-Monday 8am, will not be dispatched until Monday.

Mermaid Tails

Our mermaid tails consist of a fabric made mermaid tail, that you pull on just as you would do with trousers and a separate monofin. Tail can be bought with or without a monofin. Monofin is a rigid insert that aids swimming and also holds the shape of the tail. All our tails have openings at the bottom so that you could insert a monofin from the bottom. This helps keep your mermaid safe while swimming, as the monofin can be easily removed. We have found that a mermaid tail open at the bottom is the best choice for safety and maximum flexibility.

Yes, our Mermaid tails are made from swimwear fabric and designed for use in water. However, can also be used at home for play. In both cases, care should be taken to ensure that the tail is not damaged through fabric rubbing on rough surfaces or hot waters, to be used in lukewarm waters to ensure colourfast properties. Failure to follow this is considered normal wear and tear, and not included in our money back guarantee.

Please check our size chart. Our tails are made from a stretchy fabric, so if you fall in-between sizes – please ensure that you don’t go for the longer tail, as it may appear a bit loose.Size charts are located in each of the Product pages or in the Footer. If you need any further assistance, please contact us via email, Facebook or phone.

We will include the Care instructions with your purchase. Note that the Mermaid Tails are hand wash only. Care and respect of the tail is essential - Damage caused by rubbing against rough surfaces or walking are considered natural effects and not covered in the 30 day Warranty

This is to allow the Monofin to be inserted for Swimming and removed afterwards. Additionally, so the Monofin is accessible at all times for safety reasons.

There are certain rules on how to begin with your mermaid swimming. We recommend only strong swimmers are "Mermaid ready". Swimming with your legs “tied” may look inconvenient, however swimming with a monofin is a popular technique used in professional swimming environment and it doesn’t take long to adjust to that.


Monofin is a type of swimfin used in many water sports as a swimming aid. A single rigid flat surface is attached to swimmer’s feet to increase efficiency and speed. In mermaid world, we love monofins for their mermaid-like appearance.

They are identical, apart from the colour. 

It's a universal fit so each one will fit a child foot size Kids 11 UK up to Adult 6 UK

Orders and Returns

Our return policy lasts 30 days within your order's original shipment date, during which time we can offer you a full refund or exchange. To be eligible for a refund, the product must be returned in an unused and perfect resalable condition. Please note that all shipping costs are non refundable. 

Please call 01234 352488 as soon as possible. If your items have not been sent out, we can amend the order. If your items have been sent out, once the items are received please send back the ones you wish to change.

Please call 01234 352488 as soon as possible. If your items have not been sent out, we can cancel your order and issue a full refund. If your items have been sent out, we can issue a full refund once they have been returned to us. If possible we recommend you refuse receipt of items. 

Please use our Contact Us form, providing your full order details.


Often an order fails to go through due to incorrect or incomplete credit card information. The most common problems are using a billing address that does not match the card used or forgetting to include the CVV number. The CVV number is the 3-digit security code usually found on the back of the credit card. Occasionally a credit card will be declined for various other reasons. Orders cannot be processed until payment is accepted.

If the credit card payment is accepted, but the order won't go through, it may be a technical problem with the website. Please use our Contact Us form or call us on 01234 352488